![]() ![]() Google said more than 55 operators worldwide have been recruited to support Chat, but it isn’t clear exactly when they might roll it out. They don’t make money from consumers, but they do get to keep their brand and they can look to get revenue from business services.īut this approach requires operators themselves to implement the technology. That’s no easy thing as carriers don’t exactly trust tech companies - WhatsApp alone has massively eaten into its SMS and call revenues - and they don’t like working with each other, too. Essentially, it gives them a chance to take part in the messaging boom, rather than be cut out as WhatsApp, Messenger, iMessage and others take over. Unlike Apple, RCS is designed to work with carriers who can develop their own messaging apps that work with the protocol and connect to other apps, which could include chat apps. ANDROID MESSAGES VS ALLO ANDROIDRCS can be integrated into chat apps, which is something Google has already done with Android Messages, but the tipping point is working with others, and that means operators. ANDROID MESSAGES VS ALLO FOR FREEIn the same way that iMessage lets Apple device owners chat for free using data instead of paid-for SMS, RCS could allow free chats across different networks on Android or other devices. In case you didn’t hear about it before, RCS is essentially a technology that allows basic “SMS” messaging to be standardized across devices. The new strategy will see almost the entire Allo team switch to Android Messages, according to The Verge. ![]() RCS isn’t new, and Google has been pushing it for some time, but now the company is rebranding it as “Chat” and putting all its efforts into getting operators on board. The company told The Verge that it is “pausing” work on Allo, which was only launched as recently as September 2016, in order to put its resources into the adoption of RCS (Rich Communication Services), a messaging standard that has the potential to tie together SMS and other chat apps. ![]() Google’s long-and-winding road to figuring out messaging is taking yet another change of direction after the company called time on Allo, its newest chat app launch, in order to double down on its vision to enable an enhanced version of SMS. ![]()
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